Disguise The Surprise is a set of reusable dividers that you arrange around your one special gift to disguise in a shirt box, OR use the dividers to make your own multi-item gift box. This is a new gift-packaging tool that allows you to be more thoughtful and purposeful with your gifting. So many people take the easy way and stick a gift card in an envelope. If you take the extra step of disguising something special or creating a whole box full of someone’s favorite things, it can make a big impact. That is my mission, to get people to Rethink HOW You Give A Gift. The dividers are reusable, recyclable & Made In The USA.
Founder’s story and what motivated them to start the business
As a mom of two teenage boys, I got frustrated around the holidays when I was wrapping gifts. As they got older, the gifts they wanted came in very recognizable-shaped boxes. Think cell phones, AirPods, video games. If you hand it to them wrapped in the original box, they know what it is immediately by the shape. Boring! I spent too much time trying to come up with clever ways to disguise these gifts. I thought to myself there has to be an easier way to do this. I worked with local labs and designed a set of dividers that you arrange around your one special gift to disguise in a shirt box, OR use the dividers to make a multi-item gift box. They were designed to provide the user with customizable layout options when creating their gift box.
The challenges the business/market is facing
Disguise The Surprise is not only a new product but a new concept. This means there is an educational aspect involved. If you show someone a picture of the dividers they really don’t know what they do. But, if you show them a video (or in-person) explaining the product, people relate immediately. I don’t have marketing dollars, so figuring out the best way to reach new eyeballs has been challenging.
For so many years, gift packaging has remained the same. We really only have a gift bag, gift cards or wrapping something in the box it came in. People are not searching for new ways to wrap gifts or to disguise a gift. They don’t know they have more options. This is a challenge.
Lack of time is also a challenge. It is hard to keep up with everything that should be done and do it properly with only so many hours in the day. I can’t wait for the day when I can hire someone to help, or even a partner to help the business grow.
The opportunities the business/market is facing
I think the biggest opportunity for this business is to dive into the B2B market space. The dividers can be purchased individually and are available in over 200 colors. A business can use the dividers to create gift boxes to bundle their products.. This box would be used for both shipping and marketing displays. A jewelry store can offer their customers a way for them to disguise their new purchases. This would be a great low-cost added-value option for them.
Another opportunity is to move forward with Disguise The Surprise appearing on QVC. I think that would be a great platform to showcase this product.
Advice to others about business
My first piece of advice would be to have enough money upfront to hire help in areas you don’t have any experience. For me, help with marketing (digital & traditional) or tech-related matters would be amazing.
My other piece of advice would be to trust your gut instinct. Once we determined that injection mold was the best way to manufacture the dividers, I was told that I needed to get my mold made in China due to costs. When the quote came back it was double the price. Instead of moving forward, I took it into my own hands and found an association here in the States called AMBA (American Mold Builders Association). I called about 15-20 mold makers and found a fabulous company right outside of Chicago that made the mold for just under the price of what the China cost would be. When you are starting a business in an area you are not familiar with, you trust those with experience. This is great, however, if something does not feel right, take the time to research it yourself to make sure you are making the right decision.
- Short video of Disguise The Surprise in action
- Overview – Founder Story
Do-Follow Backlinks
Website www.disguisethesurprise.com
Instagram https://www.instagram.com/disguisethesurprise/
Pinterest https://www.pinterest.com/disguisethesurprise/_created/
YouTube https://www.youtube.com/channel/UCfewVQurjV1JylOQpEgPzRg
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