The Urban Charm Inc. is a design and brand development boutique specializing in creative direction, consulting & marketing services, private label and limited-edition collections, metal casting, prototyping and product development with an emphasis on ethical jewelry manufacturing solutions made in the USA. We offer plating and polishing services as well.
We work with clients of all backgrounds, on all sizes of projects. We have small business clients that come to us with a modest budget; wanting to create a base brand; up to larger corporations with $50k+ plus budgets wanting to produce an entire collection from start to finish. All with the intent of manufacturing and creating their products and services in the USA. Our motto is “If you can dream it, together we can create and manufacture it.” Let us help inspire your next creative project or product.
We have been in the forefront of the jewelry manufacturing sector for 12+ years with a knowledge base of over 40 years among our diverse team of employee’s abilities and individual talents brought together under urban charm.
Founder’s/Owner’s story and what motivated them to start the business
Lani Harmony is the founder of The Urban Charm Inc. Her journey started 9 years ago when she was working full time at a 9 to 5 job doing design work, going to school to complete her teaching credential, as well as, raising her son as a single parent. She started the business in 2014 with the hopes of being a stay-at-home mom and being able to spend what little time she had left with her son Tyler.
Lani didn’t want to just be another jewelry brand when she started her business, so she branched out and added marketing and branding services in addition to creating a house brand of products that you can shop online at www.urbancharm.shop . Lani learned the ins and outs of the metal and jewelry industries then took her experience and knowledge to create a full-service design, branding and custom manufacturing shop.
The challenges the business/market is facing
Lani says that one challenge we are facing is keeping up with demand. We need additional employees, time to train them, and additional machines to service the clientele we currently have. Our market niche is blooming and despite what happens with the economy people always want custom products. This is what sets us apart from our competition as we provide products and services that are unique to any other market.
In our opinion qualities such as perseverance, flexibility, efficiency, and creativity have been the cornerstone of our success in the jewelry industry sector. We found our niche and have been able to self-sustain where other businesses in the industry have failed.
Maintaining a position at the forefront of the competition is vital to any business; at The Urban Charm we ensure that our business is the leader in innovation by continually advancing technologically, while still maintaining the integrity/quality of manufacturing hand made products in the USA at a comparable price to overseas. This is how we can continue to lead rather than fall behind our competitors.
The opportunities the business/market is facing
Owner Lani Harmony says, “what sets The Urban Charm apart from its competition is our ability to craft a unique product or service specific to each individual client, brand, or company’s needs. We provide excellent customer service. We do not have large MOQ’s which make it more affordable for small businesses and provide room for new brands to get off the ground. We believe in quality not quantity and truly helping our clients dreams come to life no matter what scale.
We believe the award-winning formula for creating opportunities to any business is to truly listen and connect individually with each client to establish attainable goals for their project needs and successfully complete that work accordingly. We are continually getting repeat orders form clients as well as new opportunities from referrals. The opportunities are endless according to Lani.
Lani was recently awarded the title of “Best Woman-Owned Jewelry & Accessories Design Company -USA”. She says, “I feel that the hard work we as a team put into our business is what earned this accolade. I would have to say that all our projects have contributed towards our success because without our client’s unique needs we would have never advanced our skillsets or learned new techniques needed.”
The nature of each project is so unique that we are constantly having to research and develop new ways to create products within certain time frames, budgets, resources available and with the uses of the latest technologies.
What does the future hold for your business? Are there any specific projects or major developments on the horizon that you would be willing to share with us?
We would like to expand and add new artists, engineers, designers, and makers to our team. We want to further bridge the gap on ethical jewelry manufacturing in the USA as opposed to overseas. We have enough manpower and brains to be able to do anything
other countries can do right here in the US. Therefore, we are currently looking for investors to further our reach. We would love to partner with companies or individuals who want to advance the jewelry manufacturing market in the USA. We are currently trying to fund new machinery for our manufacturing labs. In addition to working capital for materials needed we would like to progress with new tooling & dye machines, updated laser engravers, wax casting machines and the latest CAD programs for our
engineers. If you are interested in partnering or getting involved please email us at [email protected] or contact us through the website www.urbancharm.shop
Thank you for letting us share our story with you.
Xo, Lani Harmony
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