MoneyHerWay is a blog started by a mother daughter duo backed by a financial firm, that focuses on providing women with legitimate financial advice they deserve.
The financial company that backs the blog is Halliday Financial. Since 1982, Halliday Financial has dedicated itself to energetically applying creative strategies to the diverse financial objectives of our clients. They are an independent financial services firm with access to a robust platform of investments without the trappings and restraints of a massive bank, insurance company or wire-house. Each of the financial advisors located in their regional offices is proud to serve the group of clients most in need of his or her assistance. From college educators to institutional accounts; from business owners to wealthy families; from retirement plans to retirees; Halliday Financial brings solutions to financial problems and thoughtful strategies to financial opportunities.
Halliday Financial was started by my grandfather, looking to provide professors with better retirement solutions. The company is now run by my mother, Rachel Pino, holding the titles CCO, CFO, and COO throughout her career.
When I graduated from Hofstra University with a B.A. in Public Relations and got my first job, I naturally turned to my parents for advice about finances and retirement. It did not occur to me that not everyone had this luxury until I realized some of my friends put off investing in retirement funds because they did not know what to do. That is when I realized, I probably would’ve given up on saving for retirement resulting in missing out on the benefits of compounding. So, I started researching the current personal financial blogs out there. I found that not many blogs had financial planners writing the content for the blogs. That is when MoneyHerWay was born.
There are several challenges that women face when it comes to finance. One of the biggest challenges is the wage gap. Women are often paid less than men for doing the same job, which can make it difficult for them to save and invest money. Additionally, many women are not as comfortable with numbers and financial concepts as men, which can make it hard for them to manage their finances effectively. And finally, many women find it difficult to get access to credit or loans, due to gender discrimination.
Not only are these issues faced when it comes to personal finance but there are many more challenges for women in the business world:
1. Limited access to capital: Women often lack access to the same level of financial resources as men, which can limit their ability to start or grow a business.
2. Gender-based discrimination: Women can face discrimination from both customers and investors, which can lead to unfair treatment in the workplace and reduced earning potential.
3. Unexpected expenses: Women are more likely than men to take on unpaid caregiving responsibilities, which can lead to additional financial challenges when starting or running a business.
4. Unsupportive networks: Women can find it difficult to build strong business networks, which can impact their ability to get ahead in their career.
5. Lack of role models: There are relatively few successful female entrepreneurs, which can make it difficult for women to imagine themselves as successful business owners.
Addressing these challenges can be essential for helping women achieve financial security and success in the business world. By becoming aware of and working to remove the barriers that women face, we can help create a more equitable and inclusive economy.
Which is where my blog MoneyHerWay comes in. This blog was created to give women the financial and business life advice they deserve. We want to provide women with information to guide them throughout all the obstacles they will face in life.
Starting a blog is not as easy as it sounds, there are many challenges that come with starting a personal finance blog. One of the biggest challenges is creating content that is both interesting and helpful to readers. Additionally, it can be difficult to attract a large audience early on. Building a following takes time and dedication, which not all bloggers are willing to put in.
Another challenge of running a personal finance blog is staying up to date with the latest trends and news in the industry. Staying ahead of the curve can be difficult, but it is essential to provide valuable information to readers. Additionally, bloggers must be prepared to answer questions and address comments from readers. This involves a lot of time and effort, but it is necessary to create a strong community around the blog.
The market is saturated with numerous different types of blogs, however, through my research I found most financial blogs out there are not backed by financial firms. This allows for the unique opportunity to provide the masses with legitimate financial advice at a lower cost.
Through the blog, we will be able to provide advice to the masses, while also making money for ourselves. We plan to provide courses and workshops so that women can get more comfortable with personal finance. We want to educate the public and guide women through bumps they might face in their life as well as guide them through their achievements. Eventually when we expand into different sectors, we will hire career coaches and financial planners to provide accurate advice for our customer’s futures.
There are many opportunities and benefits of personal finance business. One of the most obvious benefits is that it can help people manage their money better. A personal finance business can provide people with the tools and knowledge they need to make wise financial decisions, save money, and build wealth over time.
Another major benefit of having a personal finance business is that it can provide a supplemental income stream. If you are good at helping people manage their money, you can potentially earn a lot of money by charging for your services. Additionally, a personal finance business can be a great way to get started in the world of entrepreneurship. It is an industry that is always growing, so there is plenty of potential for success.
If you are looking to start a business, it is important to do your research and to plan accordingly. There are many things to consider when starting a business, such as the type of business, the size, and the location. You also need to think about the costs involved and how you will finance your business. It is also important to have a solid business plan and to track your progress so that you can make changes as needed. Being prepared and organized are key to success when starting a business.
The most important part of starting s business is to know your customers. This means understanding their needs and wants and designing your products or services accordingly. It also means building relationships with customers, so they feel appreciated and valued.
There are various ways to learn about your customers. One is to conduct market research, which involves surveying potential or current customers about their needs and preferences. Another is to analyze your competition; by studying what they offer and how they market themselves, you can get a good idea of what appeals to your target audience. Additionally, you can talk to your existing customers to learn more about them; ask them what they like about your product or service and find out what could be improved.
It’s also important to keep in mind that your customers’ needs and wants may change over time. So be sure to continually assess your marketing strategy and offerings and adjust as needed. By knowing your customers, you can create a business that’s successful and meets their needs.