POPWHITE is an all natural oral care company

POPWHITE is an all natural oral care company

POPWHITE is an all natural oral care company specializing in color correcting technology to whiten & brighten your smile. POPWHITE Products are peroxide free, sensitivity free, charcoal free, and are made in the USA, Vegan and PETA Certified. 

Consumers love our POPWHITE products as they see wonderful results quickly , naturally, and economically. E.g., our POPWHITE Advanced Teeth Whitening Pen whitens teeth naturally in 2 minutes and only for a cost of $2 per treatment. POPWHITE Teeth Whitening Pen fits in your pocket and can be used on the go. Use of our 2-in-1 POPWHITE Teeth Whitening Toothpaste makes teeth whiter, shinier, provides fresh breathe and just within 2 weeks of daily use whitens teeth by 4 shades. Our POPWHITE Oral Rinse ( Mouth Wash) product whitens teeth and provides pleasant feeling all around your mouth along with fresh breathe. 

We saw an opportunity to provide a safe and effective process to make teeth brighter, whiter and shinier. We found that the available treatment for making teeth white used peroxides and very harmful chemicals, which eat into the enamel and make teeth very weak and sensitive. Also, we saw people were spending hundreds of dollars to get teeth whitening with peroxide based treatments which were inconvenient and very harmful. We started the POPWHITE business in 2013, and for the first 4 years, we were busy developing our Popwhite products and establishing our POPWHITE brand. 

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com

Today POPWHITE products are sold worldwide and available from POPWHITE website as well as through major distributors and retailers worldwide including from Amazon, Macys, Nordstrom, Walmart, Verishop, Etsy, Musely , Benco Dental, and many others. Thousands of customers are very happy using POPWHITE Products to whiten their teeth without any side effects such as sensitivity or loss of enamel. 

Our products are written up in more than 20 beauty magazines as the best natural teeth whitening products. 

Worldwide market potential for POPWHITE products is in Billions of dollars as every person in the world can use it and get beautiful smile with whiter and shinier and healthy teeth. 

We have 4 excellent POPWHITE products as follows: 

For dental professionals, we make POPWHITE Prophy Paste which dentists and Dental Hygienist use to clean patients’ teeth and our POPWHITE products make teeth shinier, brighter and whiter using all-natural ingredients (No Peroxides, No Charcoal or other similar harmful chemicals). Thousands of dental offices in the USA are using 

Popwhite Prophy Paste to not only clean teeth but also whiten teeth of their patients. 

For consumers, we make POPWHITE Toothpaste, Oral Rinse and Advanced Teeth Whitening Pen products. When consumers use this twice a day, in just two weeks, it makes their teeth 4 shades whiter without any side effects. 

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com

Our Ideal Customers: 

Our customers are people from all over the world who want to make their teeth whiter and brighter so they can have a beautiful smile. Also, our customers are Dental offices worldwide as our products can be used by them to make patients happy with the use of our Prophy Paste Gel to make their teeth clean and also make it whiter, brighter and shinier. 

GREAT REVIEWS 

POPWHITE has earned the praise of customers and beauty editors, including dozens of rave reviews in publications like In Style, Marie Claire, Cosmo, and GQ

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com

Founder’s/Owner’s story and what motivated them to start the business: 

Ashok (Also known as Alan) Desai is the founder of Popwhite. 

POPWHITE is an Oral Care consumer Products company in business since 2013 and manufacturing and marketing teeth whitening products under the Popwhite brand. 

In 2013, Alan while doing Real Estate Developments came across a company that had developed and patented technology for making teeth white naturally. Alan had a vision that with the right management team he could use this technology to build a worldwide business for teeth whitening products and help millions of people worldwide to get beautiful smile with whiter, brighter teeth without any side effects such as loss of enamel or sensitive teeth. So, Alan acquired 100% rights to the Patented Technology and established POPWHITE company. Alan continued to invest money to improve technology and products and use his close relatives until 2019 to continue to build the business. Alan realized that to grow the business worldwide he needed a seasoned executive with a proven track record in building and growing the company and business. In 2019, he offered Harkishan ( Also known as Hark) Vasa to join the business as a Partner and Chief Operating Officer. Prior to joining POPWHITE, Hark Vasa had started another company and had built it up to the value of $60 Million. 

Over the last 3 years,POPWHITE has recruited Natasha Mosakowski as Director of Marketing and Sales and Brittany Poulsen as Office Manager in charge of Customer Service. POPWHITE also has on its board Dr. Martin Giniger, a professional dentist and research scientist with 

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com

over 30 years of experience in Oral Card Products development. Today POPWHITE products are manufactured in FDA approved locations in the USA and sold worldwide. Alan, Hark and the entire POPWHITE team is fully committed to make POPWHITE business worth over $60 Million by 2028. The POPWHITE Team’s goal & dedication to millions of consumers to bring happiness with a brighter, whiter and a healthier smile. 

Alan Desai Hark Vasa Natasha Mosakowski 

The challenges the business/market is facing: 

POPWHITE needs to sign up major distributors to reach over 200,000 dental offices in the USA and hundreds of millions of consumers worldwide. This requires extensive investments in Marketing and social media advertisements. There are almost one million beauty salons and spas in the USA who can become POPWHITE distributors and can generate sales and profits for themselves and for POPWHITE . To reach 

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com

out to these establishments, POPWHITE needs to invest more money in sales and marketing. In the teeth whitening space, there are many established companies such as Colgate, Crest and other brands with mega size budgets for marketing with large market share. POPWHITE products are superior, more effective, natural and provide guaranteed results. We are able to separate our products and penetrate the market by offering our products with non-harmful ingredients for regular as well as sensitive teeth. However, to build our business successfully and reach millions of consumers we require additional capital. POPWHITE has met with investors to raise needed capital and is fully confident that very soon it will have the capital and resources to make the business grow exponentially and become a well-recognized brand worldwide. 

The opportunities the business/market is facing: Since almost everyone in the world can benefit from the POPWHITE Oral Card consumer products, opportunities are in the billions of dollars for POPWHITE. POPWHITE wants all major retailers , dental products distributors , beauty salons and spas to distribute POPWHITE products. POPWHITE needs to convince major retailers such as Target, Sephora, Ulta Beauty , Grocery Store chains, Henry-Schein, Patterson Dental and others to become POPWHITE products distributors. 

Advice to others about business: 

Only a small number of (less than 10%) businesses succeed and become well known worldwide brands. 

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com

To become successful, one needs to come with innovative ideas and products with market potential in billions of dollars worldwide. 

You cannot do it alone. You need to have a strong dedicated , 

interdisciplinary team that is committed to build a successful business. 

Most companies fail as they run out of the money or not manage cash flow properly. You need to have strong financial controls and business plans to build and market products profitably with proper cost control . 

POPWHITE Smile Video (Toothpaste & Oral Rinse)POPWHITE USA Video: Prophy Paste

Press Play Press Play

POPWHITE 

801 Parkcenter Drive, Suite 100 

Santa Ana, CA 92705 

714-940-0055 

www.popwhitesmile.com 

Nutritionist, Cornell University, MS I believe that nutrition science is a wonderful helper both for the preventive improvement of health and adjunctive therapy in treatment. My goal is to help people improve their health and well-being without torturing themselves with unnecessary dietary restrictions. I am a supporter of a healthy lifestyle – I play sports, cycle, and swim in the lake all year round. With my work, I have been featured in Vice, Country Living, Harrods magazine, Daily Telegraph, Grazia, Women's Health, and other media outlets.